We share, assess, aspire and jump.

Please tell me 'Why?' or more specifically: 'What for?'

Then, the rest will become clear.

I like oversight, clarity and control.

A good game plan. Critical eyes. A focused mind.

I'm looking for strong lines, letting the light emphasise the mood.

Allow, select and reveal.

Preparation permits my creativity to find purpose.

Vision

In this technology driven profession, I believe it is all about the people. The one operating the camera, interacting with the subject, trying to surpass the clients expectations.

As a commercial photographer the creative and knowledge based proces has to serve the clients needs.

A new start-up...

Turkey's first pet photo studio:         www.thepetphotostudio.com

Biography

I was born in the suburbs of Johannesburg, South Africa.

After moving to Flanders, Belgium I finished photography school in '92 at the Antwerp Technicum and went on to the RITS filmschool in Brussels.

During these studies I worked as a waiter and kept on doing so after graduating. Soon I was co-owner of two renowned restaurants but as time passed I didn't feel I had found my true path yet. In 2002 I decided to sell everything and started to travel.

On this journey I realized I wanted to return to my former passion. Once back In Antwerp I opened a photo studio in the illustrious Nationalestraat. 

In the following decade I had the chance to exercise a wide range of photographic specialities. I loved portraits, especially of kids, mostly for their sincerity and the rewarding feedback of their happy families. I also enjoyed event photography because it's always a party. Whether it is a wedding or a corporate event, the locations are great, everything is well thought through and the adrenalin is high. Only one chance to get it right...

Being a technical schooled photographer in the analog tradition, I loved making the switch to digital. My other long time field of interest -computers- merged seamlessly into the photographic workflow. It pulled us out of the polluting and time consuming darkroom to a new range of ever evolving gadgets and technological toys.

I was an early adopter of 360°photography, color management and the use of RAW files. This enabled me to start working for painters who demanded color true images and gave me the know how to tackle more complex technical types of photography such as jewelry or high volume shoots for webshops.

In 2012 I started to feel my studio was holding me back. The responsibility for this big instrument I had created was weighing me down. It had grown into two studios with two employees in addition to a couple of freelancers. The investments, administration, planning, quality control etc. had made me into a manager.

Downscaling and returning to 'one man, one camera' reconnected me to my passion and clients. It also freed up time to pursue other ventures. In 2013 ImageImproving.com was born, a company offering image postproduction outsourcing for realtors.

Facing the economic reality I decided to let go of the studio as a public front completely. No longer bound by opening hours I now work wherever required and divide my time between İstanbul and Antwerp.

I hope you enjoy this website, it certainly bundles many joyful memories for me.

As this is a work in progress, I welcome your suggestions. Feel free to drop me a line.

Thanks,

Stef -Alberton- Devooght.